Esmat works in the interface of media and technology, he earned his MSc in Business Intelligence and Digital Marketing from the Brunel London University, The UK with a special focus on digital transformation in the media and entertainment industry. Professionally, is the director of the Alex Media Forum, a lecturer at The Adham Center for Television and Digital Journalism at The American University in Cairo and Chevening alumni. He is a multi-award winner, has extensive experience in digital communications, branding, teaching, training, and consultancy in reputed institutes. An author and a regular contributing writer in several newspapers and magazines. Previously, he launched several media projects like Alex Agenda Magazine, Amwague newspaper, and Alex Media Forum which is the region’s professional media and communications event. Internationally, he is a founding board member of the Euro-Med Academy for Young Journalists. Esmat served as a board member in the Ebdaa Culture Center, and a member of the Cairo International Book Fair youth committee ( Ministry of Culture, Egypt), and had been honoured by the AAST- CLC President for his role in teaching and developing the media information literacy curriculum. """